I was skeptical about Mike Dillard’s Magnetic Sponsoring when I first heard about it. To be honest with you, I waited more than a year after taking him up on his offer a a free 7-video training boot camp.

Maybe it was because I was just too dense to take it all in. After all, Mike Dillard’s message ran contrary to everything I’d ever been told about marketing, and I convinced myself that it wasn’t worth the miniscule amount of money (just under $40) Mike was asking for the course.

Fortunately, I didn’t un-subscribe as Mike’s daily newsletters began to arrive. That was because I noticed something very different about Mike Dillard’s approach to marketing. Sure, I knew he had stuff he wanted to sell - I wasn’t born yesterday, and I’d done pretty well myself marketing through a newsletter five or six years ago - it was how he sold it that fascinated me.