Research Your Niche

Even if you know a lot about your niche topic, you will still need to do some basic homework. There are several products aimed at the Pay per Click marketer which anyone can use to do this with pinpoint accuracy, and two come from the same source.

The first will provide accurate information about the strengths and weaknesses of any given affiliate marketing campaign on the SEARCH network. The second will provide similar information about campaigns on the CONTENT network.

If you can identify profitable campaigns on either - or both - networks, you can create competing websites very quickly and move into profit.

The first tool is PPC Bully, which I recently reviewed here.

PPC Bully carries a monthly fee of $50.00, which some may not be able to afford, but the rewards outweigh the cost. That is because PPC Bully not only rewards patience with precise data about what is happening in any given niche market, but, more to the point, identifies successful keyword campaigns. It doesn’t stop there. It also shows you which pay per click campaigns are successful, and displays profitable ads and squeeze pages.

Even if you aren’t remotely interested in PPC marketing, this information can provide you with the laser-targeted keywords and phrases you need to create successful SEO campaigns for your niche websites.

Knowing which keywords to use to tweak your own website provides you with an immense SEO advantage over your competition.

Another powerful tool is available from the same publisher, and it is free. Yes, there is a ($67) Professional version, but there is a free version which I personally have found incredibly useful.

It’s called PPC Content Bully, and you’ll find my review here.

Content Bully will identify high traffic sites using keywords you provide. The assumption here, a safe one, is that high traffic sites using your keywords are probably successful - i.e. profitable - in marketing products associated with the keywords.

So Content Bully will identify your profitable competition without your having invested a cent.

Another great research tool is KeyCompete.com. Although the free service is limited, it can still be useful. For instance, entering the keyword “tattoo design” will produce a list of five websites using that keyword in their Adwords advertising.

Clicking on those five website listings will produce a short list of some of the other keywords these sites are using. You can collect the keywords for all of the sites shown and use the best of them to tweak your website.

All the best,

Ken

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Search for Products Within Your Niche

There are various ways to search for product…..More on Writing With Keywords For The Best Niche Marketing

Technorati Tags: affiliate products, niche marketing

Niche Marketing can help if your business is not where you want it to be. How can clients find you and purchase your services if you are just like everybody else? Fitting in is useful when you live in a small town, but in the world wide web Niche marketing is key to your success.

So what is Niche Marketing and what can it do for you? Niche marketing is marketing your service/product to a specific group of potential consumers who will become your target market. It is a specific area of work that allows you to be unique instead of just another website on the web. You can market your niche by writing niche articles, creating niche ebooks or niche blogs, and letting the world know that you are an expert in your field.

Your specific niche can be based on an endless number of categories such as: age group, geographical location, an industry (e.g. Auto), a group of professionals (e.g. Doctors), a life stage (e.g. babyboomers), a special interest group (e.g. internet marketers).

Finding a niche market will help you to focus your time and effort on the people with unique needs so that you can best provide them what they want.

Niche marketing makes it simple for you to develop long term relationships with your customers because from now on they will only go to you for that specific product. Developing a niche sets you up as a specialist, which makes you unforgettable in the vast world of websites.

Niche marketing is vital for your success in business whether online or offline.

Technorati Tags: Niche Affiliate Marketing, niche blogs, niche ebooks, niche marketing

I was skeptical about Mike Dillard’s Magnetic Sponsoring when I first heard about it. To be honest with you, I waited more than a year after taking him up on his offer a a free 7-video training boot camp.

Maybe it was because I was just too dense to take it all in. After all, Mike Dillard’s message ran contrary to everything I’d ever been told about marketing, and I convinced myself that it wasn’t worth the miniscule amount of money (just under $40) Mike was asking for the course.

Fortunately, I didn’t un-subscribe as Mike’s daily newsletters began to arrive. That was because I noticed something very different about Mike Dillard’s approach to marketing. Sure, I knew he had stuff he wanted to sell - I wasn’t born yesterday, and I’d done pretty well myself marketing through a newsletter five or six years ago - it was how he sold it that fascinated me.

Technorati Tags: Ken McVay, magnetic sponsoring, mike dillard

Click Image for Your Free Copy

You read that right. I’ve told Google to push off. Stop spidering me. I no longer want my online business to depend on its ever-changing whims as to what makes a good or bad ranking. I don’t want to spend time collecting thousands of backward links then find that they are probably worthless because the anchor text does not contain a suitable keyword, or the site does not have sufficient page rank, or whatever the latest algorithm is.

I don’t want to buy expensive cloaking tools and run the risk of penalization.

I don’t want to be bothered about whether a domain has a static or dynamic IP address or have to use different hosts to make a network of minisites.

What’s that you say ? You don’t need fancy tricks - just provide good relevant content.

My answer ?

Nonsense.

I have a huge content site devoted solely to ClickBank, the only one of its kind.

If you wanted to find the most relevant content for a search on the keyword ‘ClickBank’ don’t you think that would be at the top ?

Well Google used to agree with you.

It was ranked number 2, with only ClickBank.com itself at number one.

Today it is ranked … wait for it … number 426.

It is beaten out of sight by sites which have nothing to do with ClickBank but happen to mention that keyword once.

I asked a search engine expert about this and he suggested that it was due to keyword density, in other words too many mentions of the word ClickBank.

Well that has to be the case - the site is after all a ‘Complete Guide to ClickBank’

His advice - try replacing the word ClickBank occasionally e.g. use ‘CB’.

No way.

That was the last straw and became the inspiration for me to develop a revolutionary approach to getting traffic.

It led to me being called ‘The Guru who said goodbye to Google’ in the marketing forums.

And this new approach ?

It uses some of the fundamental pillars of Internet marketing that you already know - techniques which will never become obsolete.

But they are combined together in a new way and with a viral twist that you won’t have seen before.

It includes giving out free information in a certain way and I show you how exactly in my book, The Ultimate SuperTip.

And just to illustrate the principle:  the book is free and you can reproduce this article and change the URL to point to your own rebranded version.

Technorati Tags: harvey segal, segal, superetips, viral tips

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I've been investigating VC as an option to raise money to hire employees, etc. But, I've been told by more than one person that VC is a last resort and that I could lose my company…literally kicked out.

Is this true? What kind of attorney should I secure if I were to go down the VC path?

Getting assistance from a Venture Capital can be risky, and not just the possibility of getting kicked out. The plus side is that your dealings with them would be negotiated, meaning you could ascertain from them, using your own legal counsel, up front if losing your company to them is possible.
The bigger danger is losing creative control and direction in your company. VCs can and do assign directors/managers, etc to "help" oversee the business. It may not take too long before they are running the show, even though you still 'own' the company.
Using a VC group doesn't have to be bad, but you should look at other options: business loans from the bank, grants from government or private sources, private investors (including so-called 'angel funding'). Angel funding will also contain some kind of part-ownership deal, but again, this is all negotiable.

If these other options don't pan out, you can still investigate the VC route. As far as an attorney goes, business law is a common field. As you grow, you may wish to hire a business lawyer onto the payroll. You can also use any firm that specializes in business law. Just ensure that you check them out thoroughly, as you would any potential employee.